Veronika Novotny | Founder & Creative Director

Veronika has spent the past 10 years working passionately in the fashion industry. Ranging from stylist to fashion merchandiser for one of Canada's largest department stores. She now works as a blogger & freelance photographer, and resides in an ocean side town with her husband, cat & dog. Through blogging Veronika has had the privilege of working with several prestiges clients & publications. Such as: Fossil, Loft, Birks, Modcloth, Huffington Post and Lucky Magazine.

Favourite accessory: I can't leave the house without a little sparkle. My go-to? Always diamonds!
Go-to outfit: For summer... I love a beautiful maxi dress, shrunken blazer and leather sandals.
Friday night dinner: Whatever doesn't involve cooking. I like to kick up my feet!
You won't catch me without my: Iphone, sad but true!
Style icon: Aerin Lauder

Martin Novotny | Director of Photography

photographymartin Martin, Veronika's husband, handles all of the event and general photography for the blog. He currently teaches film and photography in the Vancouver area. When not working you'll find Martin long boarding or hiking one of the many West Coast trails. Martin has photographed events & campaigns for: Loft, Privilege Boutique, Modcloth and Blowfish shoes.

Favourite accessory: My leather cuff
Go-to outfit: Vintage tee, skinnies and my converse.
Friday night dinner: I love heading out for a beer & awesome Mexican food with friends!
You won't catch me without my: My long-board!
Style icon: Ha, no real style icon. But I dig Japanese street style.

Cee Fardoe | Travel Contributor


Cee is the beautiful face behind the style blog Coco & Vera and a travel contributor for "By The Shore." She splits her time between Vancouver & Paris, has recently published her first best selling novel, After The Shots and is already working on her second. We're so excited to be working with this lovely and extremely talented lady!

Favourite accessory: I'm never fully dressed without red lipstick!
Go-to outfit: A black sweater, black skinnies, black pumps and gold jewelry. Simple is key for me, but I love a bit of sparkle.
Friday night dinner: Whatever my husband is making - he's a chef, so I'm pretty spoiled when it comes to meals.
You won't catch me without my: Notebook. I don't write as often as I intend to, but you never know when inspiration might strike.
Style icon: Leigh Lezark - for her bold choices and our shared fondness for all things black.